John Nelson

The Audubon Moment—Environmental Education Through Radio Public Service Announcements

In 2010 John Nelson began producing a series of radio public service announcements (PSAs) entitled The Audubon Moment. His goal was to try to engage the general public in the simple act of discovering what was in their backyards. He have done that in a very limited media market on the Treasure Coast of Florida. Now, he would like to expand The Audubon Moment into new media markets through a partnership with public radio, sponsoring local Audubon chapters and local school districts. He also plans to connect listeners to their local Audubon chapters through a new website developed for The Audubon Moment and expand the message of environmental advocacy through a knowledge of birding and Florida's emphasis on special places as they relate to the environment. Finally, John plans to provide The Audubon Moment to Spanish-speakers with a Spanish version of The Audubon Moment.

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